Absolute bull crap!!!!
Skimmed through it.... the back cover is all about how this guy has given 2000 talks to CXOs and is barely 30 himself. It seems like a brave attempt to sell his speaking calendar.

In the most basic terms, what this guy calls Flip is "innovation", but this book is all hot air, trying to patent a word at best and claiming that he has seen something that no one else has. In reality all he's trying to do is rename innovation and strategy to something he hopes will be associated with his ability to discover a pattern.

I'd be more interested in reading a book about how this guy became successful with no original ideas of his own.